Branding & Identity, Illustration, Business Collateral, Web Icons
Client: Dr. Alexandra Renshaw Brand: Worry Matters Website: www.worrymatters.com
WORRY
MATTERS
BRAND IDENTITY
CLIENT:
Dr. Alexandra Renshaw
BRAND:
Worry Matters
COMPANY OVERVIEW:
Mission
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To help children, young people, and families develop a healthy relationship with their worrying/stressful thoughts, feelings, and urges.
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To inspire children and their grown-ups to be curious, critical thinkers who can confidently engage in significant conversations about life, death, Sexuality, etc developing their capacity to live and love more freely.
Services
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Compassionate, skilled psychological support for children, young people (age 16 and under) and their families experiencing worry and stress.
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An e-portal for families of anxious/ stressed children to access selected resources and guidelines.
Values
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Welcoming: we provide welcoming, safe, compassionate expertise.
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Engaging: families feel understood, supported and hopeful.
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Relevant: we focus on what’s most important to the children we serve, creating bespoke support packages that fit their individual choices and lifestyle.
THE PROBLEM:
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General Practitioner (GP) patient referrals will be the predominant source for acquiring new clients, therefore.
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The "Worry Matters" brand must stand out from its competitors as a professional, trustworthy, and scientifically credible brand. So that General Practitioners (GPs) can feel confident in recommending our services to parents of children dealing with worry, anxiety, and stress.
KEY OBJECTIVES:
Professional, Approachable, Scientific, Credible, Confidential, Secure, Stand Out, Creative, Unique, Trusted, Welcoming, Playful, Smart
THE SOLUTION:
Based on the brief, I focused on the keywords psychology, professional, and trusted when creating the Worry Matters brand identity.
Icon
I used the greek symbol for phycology as inspiration for the icon. What intrigued me about the symbol was the three sections of the trident and the root meaning behind those three sections of the trident is life, soul, and heart. When creating the icon, I intertwined the W and M, the life and soul representation of the trident, creating an enclosed and safe space at the center of the icon representing the heart.
Logotype
I used Century Gothic font for the "Worry Matters" logotype for its clarity and geometric softness.
Colour
The "Worry Matters" turquoise colour represents open communication and clarity of thought. The color turquoise helps to open the lines of communication between the heart and the spoken word. It is the colour of balance, harmony, and trust.
REQUIREMENTS:
Branding & Identity, Illustration, Business Collateral, Web Icons
Rhi has totally blown me away. She’s taken my brand name and company values and created an exciting and coherent brand logo and visual identity far exceeding my expectations. She’s hugely talented, enthusiastic, thoughtful, and responsive to feedback. She understands brand identity and pays attention to the smallest of details. It’s been an absolute pleasure to work with Rhi and I would highly recommend her to all businesses requiring support with any aspect of their branding and visual identity.
Dr. Alexandra Renshaw (CEO of Worry Matters)