Urban Wear

BRAND IDENTITY

CLIENT: 

Kyra Lashan

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BRAND:

KY Urban Wear​

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​COMPANY OVERVIEW: 

Mission

• KY Urban Wear is a born-and-bred Manchester-based brand specialising in unisex graphic and custom-made clothing.

• We are dedicated to inspiring customers through a unique combination of creativity and art. KY is a brand that brings a distinctively fresh approach to the urban street style.

Services

• We are obsessively passionate about providing our customers with a shopping experience that is easy, hassle-free, and unforgettable, bringing an irresistible range of quality street-ready attire.

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Values

• Customer loyalty, diversity, quality, creativity, and honesty.

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THE PROBLEM:

• In such a crowded marketplace, the KY Urban wear brand should stand out as something uniquely creative and striking.

• Ky Urbanwaer is an organic brand, constantly evolving, and developing the brand identity should represent this.

KEY OBJECTIVES:

Unisex, Strong Identity, Unique, Creative, Graphic/ Illustrative, Organic/ Growing, Stand Out

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THE SOLUTION:
Based on the brief, I focused on the keywords Unisex, organic, and unique when creating the KY Urban Wear brand identity.

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Icon
I wanted the KY icon to be distinct and recognizable, so I designed a custom font in a bold serif style giving the icon a bold and elegant uniqueness.

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Logotype

Intertwining both feminine and masculine features, I used the Agenda font for the logotype for its geometric and sleek features so that it is in stark contrast to the bold serif style of the icon. 

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Pattern
The pattern design represents evolution and growth. It is a delicately complex and distinct design organically created so that no section is alike. And like the clothing it adorns, it is unique, on-off, and ever-evolving.

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REQUIREMENTS:

Branding & Identity, Business Collateral, Banner, Social Media, Video